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Behind Glass Walls

Can enterprise and transparency mix?

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Tag: promote

Sarah Killey has a blog post about an incident where someone submitted a photo she took to a local online newspaper. I thought I’d just comment on some aspects of this.

First of all, I’m glad to hear that she enjoys photography, and that she willingly shares her images in multiple places. That’s definitely a plus. It’s unfortunate that her picture was submitted by someone else without her knowledge or permission. It’s also not good that she was not credited.

The issues I have with her post is with the remarks about “stolen Intellectual Property” and that she says adding “(C) Sarah Killey” to the photos would have stopped this from happening. I also disagree with the “once it’s out there, it’s no longer yours” idea. While it is true that adding a watermark would make it easier to stop people passing off your images as their own, it also detracts from the picture. There are two ideas here that are tangled, and they should be considered separately:

  1. One issue is of copyright. Sarah does indeed have full control over how her photo is used. She can react however she likes to what has happened – ignore it, inform the website that the photo is hers, even go after the other person for using her photo. I hope she approaches it sensibly. But nothing has been “stolen” from her. She has not lost anything. Saying that she has had Intellectual Property stolen is misleading, as it infers that she is now missing something. Her copyright has been infringed, sure, but there is no theft here. This is not a semantic argument, it is a genuine issue.
  2. The more important issue here is one of reputation. Sarah is upset that someone else used her work to promote themselves. And that comes through in the post.There could have been many motives behind sharing her photos: displaying her work, asking for comments, contributing to a pool of information, to suggest just a few. In this way, the benefits of sharing the photos most likely quite outweighs the benefits of keeping them to herself. She should have no regrets about sharing her work. Instead, it will be the person who tried to pass off your work as their own that will suffer.

As another post on Techdirt notes:

A person, organization, band or company’s reputation is an important “scarce” good — and once damaged, it’s quite difficult (though not impossible) to rebuild the shattered goodwill. When talking about what would happen in a world without copyright, for example, people often say “but in a world without copyright, couldn’t someone just copy your own creation and pretend they were their own.” The answer is yes, but they do so at the risk to their own reputation. If the news comes out that the person/organization/band/whatever was taking others’ works and not giving credit where it was due, that would harm their reputation.

On a different note, I’m not sure where or what the “Creative Commons vs Intellectual Property debate” is. Creative Commons provides ready-made licences that allow creators and authors to loosen selected copyright (and other) restrictions on some of their works. The licences work within copyright and other Intellectual Property laws, not against them.

This issue could probably be quite easily resolved by contacting the website hosting the photo, and letting them know that the credit is incorrect. It is in Sarah’s interest to keep the photo there, as it may improve her reputation in the area of photography or others’ view of how open and willing to share she is.I is also a part of the current news, and helps to illustrate the events. In future, she might also want to just let people know that she’s happy to share her photos, as long as she gets credit. And credit is really what this is all about. Reputation. Let’s try to avoid tangling issues of reputation and copyright.

A common scenario in anything from music to open source,  libraries to large corporations, is trying to implement a new feature, tool or attitude, only to have it waste away in the face of a lack of interest or low usage. Sometimes it just wasn’t meant to be. Often it’s an issue of promotion.

Promotion can be a dirty subject. It brings to mind pop-up ads, newspaper pages full of ‘savings!’ or ‘limited time only!’. Marketing is a very polar industry – if you’re in it, you push for greater exposure, if you’re the target, you want less. But without it, a key part of success in any project is missing. In the age of a thousand possible directions for attention, ‘build it and they will come’ has never been less true.

Obscurity is enemy number 1. To big and small music artists alike,

Obscurity is a bigger fear than piracy

For open source software, obscurity can hit multiple times. If a user tries out an app, and finds that it’s not polished or up to scratch, they’re probably going to stop using it, and never look back. Even if that app later develops into an amazing piece of software.

Someone who tried your app three years ago and found it wanting may not realise that the version she can download today is far improved. Unless she goes out of her way to look, how likely is she to find out?

Even open source applications targeted to enterprise use may get caught out by obscurity:

[It is claimed that] most business-class open source apps have qualified consultants who can provide enterprise-level support. Cool. But how obvious will that be to the casual observer?

Obscurity is not always bad. In fact, an entire area runs on obscurity: security. Securing something is, at it’s core, making the method of getting access or likelihood of unauthorised access so low or obscure that it would take too much time and effort to carry out. Nothing is 100% secure.

So, when developing a cool new feature for a website, or pouring a whole lot of effort into social media, or adding or changing the services you provide, it is essential to know how the change or addition will be publicised. Even if it’s ‘only a trial’, it needs to have good uptake, or the results are worthless.

It is a challenge, and not all projects can easily promote themselves, but it is essential. After all, I could have the best application, restaurant or  services in the world. If no one knows about it, then it’s not going anywhere.

I thought I might share some of the methods I’ve found for promoting my blog. This was prompted by reading this article by Jason Van Dyke. I’ve had experience in setting up other blogs, and through that I’ve found some useful tools and ways of doing things.One point to make is that promoting yourself and promoting you blog can be two very different things, depending on how you want to promote yourself.

I’ve tried to order these by priority – the number one suggestion below I’ve found to be better at driving traffic than later suggestions.

  1. What’s a blog without content? This is the number 1 way to get visitors to your site, and to keep people interested. Without regular, original, interesting/useful (for your audience) content, other suggestions here aren’t going to help much. It also helps to use words that represent what your site is about, and links to other quality websites. This tells search engines (and readers!) that you’re actively involved.
  2. Use your site’s URL when you comment, and comment often. I used to just surf around reading things, and never really had the inclination to comment. Now that I know a bit more about my particular areas of interest, I’m more willing to comment. This is also an opportunity to show search engines that your website is actually known/linked by other sites.
  3. Use the webmaster tools search engines make available. These tools offer ways to submit you sitemap, so search engines can more easily crawl the entire site. They also let oyu know about any errors encountered on your website. If you are using wordpress, there’s a plugin that can do the work for you.
  4. Link to your website or blog from your accounts on web apps. Many allow you to enter one or two urls as your home pages. Make use of them.
  5. When you have a new post, don’t be afraid of letting people know about it. Do this sparingly, as not everyone likes to have individual posts ‘spammed’ at them.

That’s the way I promote my blog. I hope that helps a bit.

Promoting myself is another matter. I prefer to simply put my name to things, and let people find them. I don’t want to force myself onto people – if they like the content, they’ll know who it’s by.