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Can enterprise and transparency mix?

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Here we go! I’m involved with a student consulting team at QUT. Our task was to create a Business Proposal to encourage the QUT Library to genuinely adopt Web 2.0 technologies and techniques. The team consists of:

We’ve really tried to cover a wide range of areas, and think we really can show solid reasons for the uptake of Enterprise 2.0. As part of our report, we produced a video, detailing the content of the report in audio and visual form. Enjoy!

Sarah Killey has a blog post about an incident where someone submitted a photo she took to a local online newspaper. I thought I’d just comment on some aspects of this.

First of all, I’m glad to hear that she enjoys photography, and that she willingly shares her images in multiple places. That’s definitely a plus. It’s unfortunate that her picture was submitted by someone else without her knowledge or permission. It’s also not good that she was not credited.

The issues I have with her post is with the remarks about “stolen Intellectual Property” and that she says adding “(C) Sarah Killey” to the photos would have stopped this from happening. I also disagree with the “once it’s out there, it’s no longer yours” idea. While it is true that adding a watermark would make it easier to stop people passing off your images as their own, it also detracts from the picture. There are two ideas here that are tangled, and they should be considered separately:

  1. One issue is of copyright. Sarah does indeed have full control over how her photo is used. She can react however she likes to what has happened – ignore it, inform the website that the photo is hers, even go after the other person for using her photo. I hope she approaches it sensibly. But nothing has been “stolen” from her. She has not lost anything. Saying that she has had Intellectual Property stolen is misleading, as it infers that she is now missing something. Her copyright has been infringed, sure, but there is no theft here. This is not a semantic argument, it is a genuine issue.
  2. The more important issue here is one of reputation. Sarah is upset that someone else used her work to promote themselves. And that comes through in the post.There could have been many motives behind sharing her photos: displaying her work, asking for comments, contributing to a pool of information, to suggest just a few. In this way, the benefits of sharing the photos most likely quite outweighs the benefits of keeping them to herself. She should have no regrets about sharing her work. Instead, it will be the person who tried to pass off your work as their own that will suffer.

As another post on Techdirt notes:

A person, organization, band or company’s reputation is an important “scarce” good — and once damaged, it’s quite difficult (though not impossible) to rebuild the shattered goodwill. When talking about what would happen in a world without copyright, for example, people often say “but in a world without copyright, couldn’t someone just copy your own creation and pretend they were their own.” The answer is yes, but they do so at the risk to their own reputation. If the news comes out that the person/organization/band/whatever was taking others’ works and not giving credit where it was due, that would harm their reputation.

On a different note, I’m not sure where or what the “Creative Commons vs Intellectual Property debate” is. Creative Commons provides ready-made licences that allow creators and authors to loosen selected copyright (and other) restrictions on some of their works. The licences work within copyright and other Intellectual Property laws, not against them.

This issue could probably be quite easily resolved by contacting the website hosting the photo, and letting them know that the credit is incorrect. It is in Sarah’s interest to keep the photo there, as it may improve her reputation in the area of photography or others’ view of how open and willing to share she is.I is also a part of the current news, and helps to illustrate the events. In future, she might also want to just let people know that she’s happy to share her photos, as long as she gets credit. And credit is really what this is all about. Reputation. Let’s try to avoid tangling issues of reputation and copyright.

On Thursday, 3 September four staff from the QUT Library presented during the Enterprise 2.0 lecture. The topic was how and where the Library was using Web 2.0 tools and techniques to better engage and aid the QUT community (students and staff).

I was pleasantly surprised that not only is there quite a bit being done to move the site forward, but the tools also seem to be applied somewhat in the spirit of collaboration and sharing. There was evidence of a “broadcast” mentality for things like Twitter and Study Guides, but for a corporate website that is to be expected, and may be the best apporach. In other areas, real-time chat is incorporated into the website, ‘ePrints’ integrates QUT academic articles into Google Scholar search, a number of staff members have blogs and the majority of new or recent additions take advantage of the foundations of Web 2.0.

Our task from here is to investigate the current website and services, and create a report detailing future directions and changes that could be made to further integrate Web 2.0 and Enterprise 2.0 ideals. The staff attitude is open but practical, which is a great way to approach this investigation.

The most interesting, and perhaps most difficult part about increasing  collaboration, network effects and data value is that the best way of doing this, by relaxing restrictions and/or going where people already are inevitably decreases QUT’s control over the interactions, services, software and hardware. Hopefully we can strike a balance.

It seems there are two key changes required for successful adoption of Enterprise 2.0 within a company. The first is using the right tools for the job, and having staff knowledgeable and trained in how to use those tools effectively. Training is nothing new to companies, and can be incorporated into professional development or taken up by human resources as a subproject. The second, and usually more interesting and difficult change is the atmosphere and attitudes.

Companies of any decent size tend to be run very much in a top-down way. Enterprise 2.0 involves giving some control back to employees – a bottom-up model. This does not mean that the entire business should shift to user-generated content and management. As Mike LaFleur points out in his response to Dennis Howlett’s post about Enterprise 2.0 being simply a label:

Enteprise 2.0 is much more than merely enabling community; it has the potential to solve myriad business issues and provide an solid return on investment. [...] Enterprise 2.0 is not merely allowing for user-contributed content; it is also enforcement of corporate governance on this content. Where Web 2.0 is bottom-up, Enterprise 2.0 is bottom-up AND top-down.

While Dennis Howlett’s post does seem to concentrate on the aspects of Enterprise 2.0 that are already mainstream, there is still a long way to go in the concept and attitudes. In this area, giving up even a little control does not come easily to middle management. The executive level may see aspects of Enterprise 2.0 as ways to share the load of policy formation or take advantage of new technologies that employees would use no matter what. Non-managerial staff might see Enterprise 2.0 as just an extension of personal activities, applied to business processes and problems. Managers unfortunately tend to see just a loss of control, as more powerful technologies allow things that in the past did not need to be considered, or were restricted.

I’ve read quite a few detailed discussions about the wonderful things that Enterprise 2.0 can allow. Sometimes, it gets a bit hard to take in all the abstract concepts. So let’s try to break it down:

  • Enterprise 2.0 is not a ‘thing’. It might be best described as using new and existing tools to more effectively allow information to be communicated and gathered. This can be internally, externally, or allowing a level of free flow between the two.
  • There are many tools, such as wikis, blogs and portals, that can be used in an ‘Enterprise 2.0′ way, or a more traditional way. It depends on the engagement of the staff. A wiki full of word documents is no different from a folder on a document server. The differences show and the platform comes into its own when wiki pages are used instead, allowing efficient drafting and stream-lined access.
  • It is quite easy to over-do Enterprise 2.0, or to end up with negative effects. It is not straight-forward to take up. Due to this, it may be that for some areas and businesses, the risks outweigh the benefits. Critical business processes require workflows, require some control to be exerted. It is possible to transition, and end up with a more efficient, yet effective model. It is a delicate balancing act.

There is no one way that will work for everything. Successful use of Enterprise 2.0 seems to require a more down-to-earth approach that ignores the abstract ideals of Web 2.0, and instead looks at how improved tools and changed attitudes to work can result in getting more done with greater knowledge. Isn’t that just a good way to run a business?

I thought I might share some of the methods I’ve found for promoting my blog. This was prompted by reading this article by Jason Van Dyke. I’ve had experience in setting up other blogs, and through that I’ve found some useful tools and ways of doing things.One point to make is that promoting yourself and promoting you blog can be two very different things, depending on how you want to promote yourself.

I’ve tried to order these by priority – the number one suggestion below I’ve found to be better at driving traffic than later suggestions.

  1. What’s a blog without content? This is the number 1 way to get visitors to your site, and to keep people interested. Without regular, original, interesting/useful (for your audience) content, other suggestions here aren’t going to help much. It also helps to use words that represent what your site is about, and links to other quality websites. This tells search engines (and readers!) that you’re actively involved.
  2. Use your site’s URL when you comment, and comment often. I used to just surf around reading things, and never really had the inclination to comment. Now that I know a bit more about my particular areas of interest, I’m more willing to comment. This is also an opportunity to show search engines that your website is actually known/linked by other sites.
  3. Use the webmaster tools search engines make available. These tools offer ways to submit you sitemap, so search engines can more easily crawl the entire site. They also let oyu know about any errors encountered on your website. If you are using wordpress, there’s a plugin that can do the work for you.
  4. Link to your website or blog from your accounts on web apps. Many allow you to enter one or two urls as your home pages. Make use of them.
  5. When you have a new post, don’t be afraid of letting people know about it. Do this sparingly, as not everyone likes to have individual posts ‘spammed’ at them.

That’s the way I promote my blog. I hope that helps a bit.

Promoting myself is another matter. I prefer to simply put my name to things, and let people find them. I don’t want to force myself onto people – if they like the content, they’ll know who it’s by.

Blogging to me is not something that’s done to simply see how many people you can get commenting or visiting.  Although, it is also much more satisfying when people find your content interesting enough to comment and visit regularly. My view on blogging is that  it needs to be something related to your own interests, and it should be something for yourself. A record of sorts. An online journal, if that comparision hasn’t been done to death. If other find it interesting, all the better, but that is not the main goal. Of course, this is my view, I know there are as many reasons and methods of blogging as there are bloggers.

So, that’s my view, how about what the web has to say about guides to blogging?

Lifehack has a guide for newbies. The main points from here are:

  • keeping posts short,
  • accommodating skimmers,
  • figure out a way to keep up the blogging,
  • and promote yourself and your site through links and comments on other blogs or forums

The purpose of a blog could be anything. You could comment on the politico-economic environment, post funny pictures, record productivity and tech tips,  or let your clients know what your company is up to. The possibilities are limited only by server up-time, you time, and the time it takes to think up things to say.

There are some issues with blogging.  The Electronic Frontier Foundation has some tips on how to blog anonymously, if your topic requires it. The main point is to be extremely wary of any identifying information. Even if you don’t mind your identity associated with your blog, there are some things that should never be done. Like publishing your email address, for example.

In future posts I’m going to discuss other forms of blogging – namely how companies are approaching it (embracing it more and more everyday), and the mixture of blogging, Instant Messaging and SMS – yep, Twitter.

Blogging seems to be the diary of the 21st century. As with many other things, it’s a lot more public than diaries used to be. There are many reasons to blog – I do it to record things I find, so I can reference them later. Hopefully I find and do things that are useful to others as well, but that’s not the core reason.

For this blog, the posts will be centred around Enterprise 2.0 – using social tools and networking within organisations. The idea is that these tools are not only good for personal use – they can offer productivity and information flow advantages to businesses as well.

In this vein, Sacha Chua’s blog is a good example of a very interesting and interested person simply recording thoughts and activities, both personal and business. It makes for some useful insights and information. The blog doesn’t seem to require any extra effort apart from the time to compose it – all the content is drawn from experiences.

There are a huge number of bloggers out there. Here are some that seem to have some insightful thoughts on Enterprise 2.0 and the use of new technologies in business.

Michael
Inspecht, Michael’s consulting business aims to promote the use of social media in organisations. his blog has some thoughtful opinions on the impact of Web 2.0 on business.
Dion Hinchcliffe on Enterprise Web 2.0
An experienced and knowledgable project and technology manager in Alexandria, Virginia, United States.
Scott Gavin
A speaker and entrepreneur in the area of knowledge management, business process innovation and Enterprise 2.0
TechNation Australia
Tech news, reviews and analysis of Internet companies and strategies.
Techdirt
One of the best sites for review and discussion on technology and legal issues from an economic perspective. proscribes innovation over legal intervention.